The brief variation: whenever Marie Antoinette mentioned, «allow the chips to consume meal,» it may have-been because she ended up being hogging all the Michel et Augustin snacks for by herself. Childhood mates Michel and Augustin found in middle school, and, when they found their particular sex 9-to-5 tasks to-be unfulfilling, they began a cookie organization with a foundation in French pastry. Fast onward 13 decades, and the two buddies have workplaces in France and New York and generally are attracting the world using their cookies, pastries, yogurts, mousses, along with other sweets made out of simple, pronounceable elements. The duo also shows aspiring bakers that perfecting the art of French pastry is actually attainable through their recipe books and entertaining open residence courses. Michel and Augustin’s fantasy is simple: to really make the world look and bond over a shared love of desserts.
Share
The storyline of Michel et Augustin started just sufficient. Two young men began palling around in secondary school and turned into good friends. But, with numerous adolescent relationships, both parted ways after graduation to check out unique paths.
Michel discovered himself working in finance in ny, and Augustin was involved in advertising for Air France. But both soon became disillusioned using 9-to-5 grind on the world of business. They reconnected together with duo devised a wild decide to find out all 1,263 bakeries in France and develop a guide to the very best confectioneries the united states had to offer. They published a manuscript about it â their own first collaboration!
After doing their particular journey, in 2004, Michel and Augustin aproned-up and set on a fresh adventure: baking in Augustin’s kitchen area. Their particular mission would be to create a type of cookies as well as other sweets created using 100 % natural ingredients and really love. And, after tirelessly screening and sampling a lot more than 300 quality recipes, their own basic concoction was born: the tiny circular butter cookie. Michel et Augustin came into this world!
The two discovered rapid achievements, and they always innovate a lot more tasty designs, particularly a decadent yogurt in a bottle, which had been found only once Michel and Augustin knew their particular valued cow could generate significantly more than butter. They market their products or services because of the trademark «kookiness» together with delight they infuse into their tasty snacks.
Dispersing a fascination with French Pastry across the World
Michel et Augustin is all about more than simply producing a delicious cookie. The organization is actually bent on drawing from France’s wealthy culinary record generate masterful sweets.
«it is not almost cookies â it’s about a love of French pastry,» stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. «Almost everything we make is related to French pastry techniques. We’ve a really strong union with pastry creating as a business.»
But Lily told us an affinity for and expertise of French pastry isn’t only kepted when it comes down to product designers (they refer to them as the «recipe group») at Michel et Augustin. Area of the business’s kooky society is actually revealing the enthusiasm and knowledge of pastry generating therefore every person in the team, in France and Brooklyn, can prepare as a French pastry chef and use the national test (named a «C.A.P.»). Because of this, everyone can take part in innovating brand new recipes and speak knowledgeably with fans, clients, and buyers.
«weekly in France and when monthly in New York, all of our Banana Farm («office») can become a pastry course in which the audience is going right on through a classic curriculum of French pastry and instruction for any certification,» she mentioned. «It doesn’t matter if you are an internet site creator or perhaps in product sales â the chance is actually motivated for many.»
Though Michel et Augustin offers a more expansive products in France, the company sticks to the same principles and concepts of creation for several items.
«the fact our services and products have in common is actually a proper attention to taste in order to the components,» Lily said. «We focus on the quality and efficiency regarding the components, and try to keep carefully the ingredient record as pronounceable as is possible.»
This outcomes not only in a yummy decadence, but in addition a delicacy you can easily feel good about ingesting along with your significant other.
An accumulation Treats ideal for discussing along with your Sweetheart
Thereis just something about discussing candies that begins the day right or concludes a fantastic time. And Michel et Augustin’s creations happened to be designed for merely this type of occasions.
«It’s an instant of indulgence at the end of a romantic date,» Lily said. «It’s delicious and made with clean ingredients, and that helps make the time that much better. It feels very good to indulge.»
With so many deserving treats available, there is no need to choose one. While there are lots of more choices in France â from chocolate mousse to decadent yogurts and, without a doubt, one-of-a-kind cookies â there are lots of possibilities in the US aswell.
Lily was rapid to advise the most wonderful treats provide to or take pleasure in with this someone special.
«All of our best-selling cookie is the 4-Cookie Squares,» she said. «They are like little square tarts, are available three styles, and can be thus easily shared. We likewise have Cookie Buttons, that are hazelnut chocolate processor snacks with hazelnut ganache inside. They come in packs of two â one for my situation, choice for you!»
For couples whom really enjoy their own morning routine together, Lily told united states Puff Palmiers tend to be an attractive a.m. alternative.
«These are typically puff pastry and taste like Elephant Ears,» she mentioned. «they are super light and flaky and ideal for sharing over break fast with coffee or at tea time.»
Whether both you and your honey tend to be chocoholics or appreciate the delicate butteriness of caramel (or all things in between), Michel et Augustin provides a worthwhile treat for discussing (or sneaking down with for your own personel clandestine cookie affair).
Join up From the Banana Farm
Michel et Augustin’s viewpoint is the fact that the joy of desserts is in the posting. So it should be no shock neighborhood involvement is actually a large part of the organization’s company goal. Everyone is invited to avoid in and chat (and style cookies) at their particular Banana facilities (practices) in Paris, Lyon, or Brooklyn.
This attitude started from the very beginning for the business and is also part of their core. And Lily mentioned this viewpoint is exemplified for the businesses available homes.
«immediately, Michel and Augustin opened the doors of their apartment to neighbors, pals, consumers, and passersby, for those to provide them feedback, to flavor snacks, to flavor new meals these were screening, and go out with these people and discuss what they were doing,» she said. «It’s a thing that’s important to all of us now.»
Open up house on Banana Farm takes place on first Thursday each and every month in France and New York. Lily informed you these events provide a means your organization to provide back once again to the city by training them about the history and strategies of French pastry.
«We invite everybody, family, buddies, customers, and people ahead share quality recipes,» she said. «We would flavor tests, focus groups, and play video games. It’s a real society event.»
It’s not only fun and tummy-pleasing to attend, however, if you do not have a cookie partner, consider the rest of the treat aficionados you can satisfy during the Banana Farm. All things considered, when someone likes Michel et Augustin treats, you know they’ve good style, and you will have something to bond over.
Michel et Augustin: Committed to Random Acts of Kookiness
In genuine Michel and Augustin kind, the duo started a Random Acts of Kookiness effort to motivate and delight people. From a tribute to Michael Jackson with the cookie square event as well as their torrid Greek tale, Michel and Augustin infuse hilarity and joy into all they are doing. You can find exactly why their unique snacks are addictive â they can be created using 100% natural ingredients and great vibes.
Up subsequent for any organization is a brand new cookbook whose goal is to help you visitors as well as others tackle the intimidation of French pastry.
«we are making a French pastry cookbook for the US, and it is about having fun with these very hard dishes,» Lily mentioned. «we are splitting it down and saying you can do it. When we can, anyone can, and then we’re discussing all of our advancement.»
Michel et Augustin can seeking release its well-known candy mousse in america.
«All of our dream in regards to our chocolate mousse should seduce America’s taste buds.»
And, after sampling the business’s cookies alongside snacks, the usa is clearly set for an extended relationship with that mousse.
Comentarios recientes